Coca-Cola Teams Up With Tomorrowland For The Dreamworld Flavour

America’s most famous fizzy drink dives deep into the EDM world with its freshly launched flavour. By partnering with none other than electronic giant Tomorrowland, Coca-Cola released Dreamworld, its fourth and last experimental flavour for the year in US and Canada.

After Starlight Space, Marshmello’s fruity flavour, and a coffee-infused edition, the soft drink makes a comeback with the rave-inspired Dreamworld. 

Featuring a dreamy teal colour and Salvador Dali-esque optical illusions, Coca-Cola’s Dreamworld design is all about the sounds and sights captured at EDM parties. 

According to a press release, the Dreamworld drop is supposed to taste like dreams.

If we listen to Coca-Cola taste testers, the flavour is somewhere between fruit punch and the original Coke taste. 

But Coca-Cola’s Dreamworld release is not all about the taste. With one QR code scan, you will get access to the Coca-Cola hub, which translates into a free ticket for Tomorrowland’s AR Musical Experience. 

Alessandro Cascino, Coca-Cola’s creative director, said that Dreamworld is tailored for Gen Z’s creative minds. 

“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like. Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.”