Hong Kong’s Nightlife Explored in Interactive Video Series

Hong Kong’s hospitality sector is diverse enough to make the ‘which one to pick’ process tangly. But a partnership between Hong Kong Tourism Board and ANYDOKO Studios is set to change that through interactive video series.

In an effort to promote the city’s nightlife, the series helps tourists make informed decisions about their next after-dark adventure in Hong Kong. Hosted by local influencer Nicole Ng, the YouTube videos take viewers on a digital journey through Hong Kong’s iconic nightlife spots. 

From funky dessert bars to the award-winning The Rise King cocktail bar, the nightlife series sheds light on the venues’ vibe, menu, and unique selling points.

Along with Nicole Ng, local bar entrepreneurs and experts come forward to act as tourist guides for Hong Kong’s nightlife. 

Each video ends with two selection boxes, which allow viewers to pick the next step of their nighttime adventure. Through the interactive video series, netizens can create a unique four-stop nightlife experience in Hong Kong’s heart. 

ANYDOKO’s creative director Vikash Autar said HKTB embraces innovative advertising through the longer-form content series. 

“It’s so exciting to feature some of Hong Kong’s best nightlife experiences in this series, which feels more like a full television show than online content. It was a blast to feature the city’s vibrant nightlife scene in a well-deserved series to celebrate it.”